Full-Stack Marketing Executive · Madrid
I have spent 16 years building marketing acquisition engines for companies that operate across many countries and languages. SEO, paid media, content, CRO, and the systems that hold them together. Currently SEO Team Lead at Leadtech in Madrid, and founder of 2ndvector, a small independent practice looking at how AI systems retrieve and represent brands.
I grew up in Italy and have worked out of London, Chicago, Barcelona, and Madrid, which has been home since 2022.
I have an unreasonable fondness for building systems. Before most of the execution, there is usually a wireframe: of the funnel, of the content architecture, of how the marketing team and the tooling will actually talk to each other. The point is to make the plan legible on a single page, so strategy stops being a deck and starts being something you can audit, and so whatever gets built can scale from day one rather than get rebuilt in six months.
A few years ago I went through two serious illnesses in close succession. Both changed my relationship to time, to performance, and to the idea that identity and output are the same thing. That period opened an interest in vulnerability, not as a topic but as a condition worth taking seriously.
Alongside that, I read a fair amount on consciousness: the philosophy and science of mind, attention, and subjective experience. And nutrition, which sits in the same family for me: a practical way to restore balance in the body and the head, on the days the rest of life is doing neither.
Not abstraction. It shapes how I work, and most of what shows up in the News section.
From the Lab
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Health · Science · Interactive New
What happens inside your body when you fast. 15 phases from your last meal to 10 days without food, every threshold sourced from peer-reviewed clinical literature. Includes a live fasting calculator.
Generative Art · NLP · Digital Humanities New Beta
A computational art project that transforms literary prose into deterministic visual fields, mapping the linguistic and semantic structure of any text into a unique, reproducible image.
Interactive · 28 min read
A visual history of AI from cybernetics and the Perceptron to transformers, diffusion models, and the agentic web. Eight decades of ideas, with interactive charts, SVG diagrams, and a drag-to-scroll timeline.
Brand Strategy · 22 min read
A visual history of brand across 4,700 years — from livestock marks and Greek pottery signatures to Brand LLMs, zero-click search, and the $750B AI interface economy.
Personal · Visual Essay
A visual account of surviving autoimmune encephalitis in Barcelona, December 2020. A way to exorcize that experience — and to share it, in case it helps someone going through the same.
Recent writing
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The full history of how search evolved from keyword counting to LLM answer engines — and what connected entities mean for your brand's online survival.
Forty years of AI research solved the machine language problem. Token economics created a new one. A research piece on caveman prompting, LLM token costs, and why economic pressure reshapes how we communicate with machines.
Exploring what the ego actually is — and why suppressing it is the wrong move. From Freud to Buddhism to modern neuroscience, the evidence points to the same conclusion: the self is a process, not a thing.
Pain isn't measured; it's lived. There's no universal scale that can indicate how much one wound is worth compared to another. On illness, resilience, and learning to let go.